Roslyn Foo started with a night market stall.
She never stopped believing that small, purposeful ideas can grow into remarkable things.
It was 2004. Roslyn Foo was a student at the University of Adelaide, when she set up her first stall at a local night market. She was selling something most Australians had never seen before: Japanese Nail Art.
Intricate, precise, miniature works of art placed onto fingernails — a craft Roslyn had fallen in love with and brought to Australia before it was anywhere near mainstream. People stopped. They stared. They sat down. And something in her knew: this is what it feels like to build something of your own.
That stall was the very first heartbeat of Glamorazzi.
In 2005, at just 22 years old, Roslyn took her next leap. She opened two brick-and-mortar retail boutiques in Adelaide — one in Chinatown, one on Hindley Street. The stores carried sterling silver and precious stone jewellery sourced from Thailand, fashion accessories from China, and of course, Japanese nail art — with Roslyn herself as the nail artist. She was also supplying Japanese nail art products at wholesale to salons across Australia.
What those years gave her in experience, they more than took in ease. Roslyn had no family network to lean on, no established friends-and-family customer base to draw from. It was hustle — pure and relentless — in an industry and a city she was still learning to navigate. By 2007, she had sold both stores. They were hard lessons. But they were also the foundation of everything that came after.
In 2005, at just 22 years old, Roslyn took her next leap. She opened two brick-and-mortar retail boutiques in Adelaide — one in Chinatown, one on Hindley Street. The stores carried sterling silver and precious stone jewellery sourced from Thailand, fashion accessories from China, and of course, Japanese nail art — with Roslyn herself as the nail artist. She was also supplying Japanese nail art products at wholesale to salons across Australia.
What those years gave her in experience, they more than took in ease. Roslyn had no family network to lean on, no established friends-and-family customer base to draw from. It was hustle — pure and relentless — in an industry and a city she was still learning to navigate. By 2007, she had sold both stores. They were hard lessons. But they were also the foundation of everything that came after.
With the online business gaining momentum, Glamorazzi’s world expanded fast. Fashion shows followed. Then national pageant events. In 2012, Roslyn led a team of Australia’s finest models including Miss World Australia 2013 Erin Holland, to compete in the Australia-China International Tourism Pageant in Xiamen, China.
Standing on that international stage, something clarified. Glamorazzi was no longer simply a fashion brand. It had become an experience company — one with the creative instincts, the logistics muscle and the cultural fluency to produce extraordinary events. The business moved naturally from fashion into the broader world of events, and from there, into something that would anchor Glamorazzi’s purpose at its deepest level: charity initiatives and mental health activations.
Glamour, it turned out, could carry real weight.
In 2012, Glamorazzi led Cooking for Charity by Jeffrey Tan OAM — a not-for-profit connecting renowned chefs with generous diners to raise funds for causes that matter.
What followed was extraordinary. Through this Glamorazzi’s partnership with Jeffrey Tan OAM (Cooking for Charity has raised over $4.9 million for various charities) — Roslyn had the privilege of working alongside some of the most celebrated culinary talents in the world: Iron Chef French Hiroyuki Sakai, renowned Artist & Chocolatier Janice Wong, 2-Michelin Star Kentaro Chen, Demon Chef Alvin Leung, Iron Chef Australia Ikuei Arakane, Iron Chef Australia Mark Normoyle, Pierrick Boyer, Philippe Mouchel, Michael Lambie and many more — each giving their time, their craft and their heart for the chance to change lives.
Beneficiaries of these events include but not limited to Opportunity International Australia, Alzheimer’s Australia, Rotary International, OTIS Foundation, and the Ruben Centre in Nairobi, Kenya.
Opportunity International Australia hand-up microfinance program helping women leave poverty with dignity is the cause closest to Roslyn’s heart — and the one through which she serves as a proud Victorian Ambassador.
Her leadership and contribution in charity were recognised with a Paul Harris Fellowship, awarded in honour of her service through Cooking for Charity and beyond.
Here is the truth that most marketing agencies won’t tell you.
Most small businesses are completely lost when it comes to marketing. Overwhelmed by digital buzzwords. Chasing social media trends. Pressured to be always on — and never quite sure any of it is working. Money disappears into retainers. Agencies deliver beautiful designs, new websites, endless posts. And small business owners end up in a worse position than before they asked for help — because what they were sold as great marketing was missing the one thing that makes it work: an omni-channel strategy that genuinely maps and serves the customer’s journey.
Glamorazzi had lived this firsthand. And from that lived experience — combined with her marketing education and her years building, pivoting and problem-solving across industries — Roslyn built an agency that operates differently.
Here is the truth that most marketing agencies won’t tell you.
Most small businesses are completely lost when it comes to marketing. Overwhelmed by digital buzzwords. Chasing social media trends. Pressured to be always on — and never quite sure any of it is working. Money disappears into retainers. Agencies deliver beautiful designs, new websites, endless posts. And small business owners end up in a worse position than before they asked for help — because what they were sold as great marketing was missing the one thing that makes it work: an omni-channel strategy that genuinely maps and serves the customer’s journey.
Glamorazzi had lived this firsthand. And from that lived experience — combined with her marketing education and her years building, pivoting and problem-solving across industries — Roslyn built an agency that operates differently.
And then there are the businesses who cannot afford an agency. For them, Glamorazzi has always had a different answer: we show up for you anyway.
Glamorazzi, the media channel, is exactly that commitment in action. Through original editorial content and social media, we share our genuine experiences — the restaurants, the events, the products, the people — that move us enough to write about. We have never charged a single cent. We do it from the heart, when the experience is worth sharing, and because we have always believed that honest, enthusiastic storytelling is one of the most powerful forms of marketing in existence.
Across social media marketing, content marketing, influencer marketing, search, experience marketing, creative collaborations and now AI marketing, we have proven one thing, again and again: honest marketing works. And for those who see the value in our strategic marketing work and choose to engage Glamorazzi as their agency — we take genuine pride and joy in serving your business.
Because life is here to be lived to its absolute fullest. Because the businesses, creatives, causes and communities that make life richer deserve to be seen.
Because every extraordinary brand started as a brave, small idea — sometimes on a folding table at a night market, with an art brush and a belief that the world was ready for something it had never seen before.
Whether you found us through one of our stories, a recommendation, or because you are ready to do something purposeful with your marketing — you are in exactly the right place.
This is Glamorazzi.
We live it. We love it. We share it.
